Book Designs

All art work is from the book: The LDS Conference Center

When Dee Halverson studied architectural preservation in York, England he became acquainted with what has become a favorite quote by John Ruskin:

"When we build let us think that we build for ever. Let it not be for present delight, nor for present use alone; let it be such work as our descendants will thank us. Let us think, as we lay stone on stone, that a time is to come when those stones will be held sacred because our hands have touched them, and that men will say as they look upon the labour, 'See! This our fathers did for us.'"

Heritage Associates originally produced The LDS Conference Center: The Story of Its Construction to honor Legacy Constructors and more than 4,000 workers, who built the magnificent edifice in just over 1,000 days. That book was edited and reworked for the public, and is now available again in a new edition.

Amy Robinson is a freelance graphic artist and an associate of Heritage Associates LLC. She has laid out each of the books and talks here about her craft:

"The Conference Center is a beautiful and modern edifice in historical downtown Salt Lake City. Standing across the street from the Salt Lake Temple built by pioneers, this new building is a testament to the longevity of faith and tradition amongst an ever changing world. I wanted to celebrate this notion in the design of the 2nd edition.

"One of the first things I like to design is the book's cover. A unique, interesting cover draws readers to a book. I want it to say something even before you read the words.

"For various projects I've searched for inspiration in old photos, a family's heritage, or, as in the case of the LDS Conference Center, architecture. Once I have a theme I carefully select fonts to carry a certain style throughout the book. I want each of the books I design to reflect the character of the stories inside.

"My work is in the details: the font, the colors, borders, text flow and pictures. I love to personalize all of these details to create a certain feel for a book. With the LDS Conference Center book, I wanted to create a feeling of reverence and beauty while celebrating the modernity of the building's design.

"I used contrasts to create a tone. For instance: a classic font contrasting with a very modern font throughout the book creates a juxtaposition between old and new. The same thing happens when you mix bright, vivid, digital images with old black and white photographs. We feel a sense of time and timelessness in this marvelous building.

"Themes and ratios from the building's architecture inspired borders, titles and textures within the book. We kept much of the text and many of the same images used in the 1st edition, but with the advances in printing and designing software, the 2nd edition has an elegance and style that was lacking before. We tightened the kerning of the text, and used high quality digital images to create a more streamlined effect."

Amy's training as an art historian benefits her work. "Studying classic and modern art has given me the eye of an artist. Learning about shape, line, texture, and color through the eyes of Rembrandt, Van Gogh and Mondrian has aided me when creating my own projects. The many different styles of art throughout history has opened my eyes to ways to display feelings and thoughts. This variety helps me create a custom design fitting the needs of my clients."

"I did not set out to be a graphic designer. I went to college and studied Art History. After graduating, I knew I needed to learn a profitable skill and graphic design was a perfect fit! My brother, Peter, took me under his wings and taught me all that he knew. His training and a lot of trial and error has brought me to the point I'm at now. There is always more to learn, since the technology is always advancing."

Amy Robinson

Amy is a mom with three young daughters, whom she home schools. Volunteering in her church and neighborhood keeps her busy. "Every day is a struggle to balance the many roles I play. I feel lucky that I can stay home with my children. Before I had them, graphic designing was my identity. Now, it has been labeled my "profitable hobby." When the kids are playing or sleeping, I sit down at my laptop and have a little fun designing. I like the feeling of being productive through my creative outlet. I create invitations, scrapbook pages, flyers and other smaller projects for clients when I'm between books."

Heritage Projects appreciates Amy's talents.